Remember! If you are marketing your business to other businesses online (in social media channels especially): A personal touch goes a long way when trying to make a connection with someone. Generic pick-up lines aren’t going to get you too many dates, and generic content won’t bring in many leads. To make an impression and start off on the right foot, whether at the bar or on your blog, you need to make sure the person you’re reaching out to understands that you’re right for them. Read more.
After all, social media was invented “for people” to connect “with people.” Right?
Loving this article in the OpenView (Marketing) Labs blog this week. OpenView Market Research Associate Brandon Hickie explains how to develop an “effective buyer persona” to take your (brand’s) content marketing to the next level. I couldn’t have explained all this ANY better myself–something I have been preaching for YEARS!