Tag Archives: public relations

B2B Social Media PR/Marketing: It’s still about people connecting with people

Remember! If you are marketing your business to other businesses online (in social media channels especially):  A personal touch goes a long way when trying to make a connection with someone. Generic pick-up lines aren’t going to get you too many dates, and generic content won’t bring in many leads. To make an impression and start off on the right foot, whether at the bar or on your blog, you need to make sure the person you’re reaching out to understands that you’re right for them.  Read more.

After all, social media was invented “for people” to connect “with people.”  Right?

Loving this article in the OpenView (Marketing) Labs blog this week. OpenView Market Research Associate Brandon Hickie explains how to develop an “effective buyer persona” to take your (brand’s) content marketing to the next level.  I couldn’t have explained all this ANY better myself–something I have been preaching for YEARS!

Buyer Personas: The Key to Targeting Your Content Marketing for Real Results

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The Staying Power and Flexibility of Social Media

How do you track results from your traditional direct mail or advertising campaigns? If you’re like most small business owners and entrepreneurs, you probably compare the number of phone or email inquiries you get before and after a particular PR or marketing activity, or you monitor traffic on your Web site or at your bricks-and-mortar establishment, or you track product orders online or in-person. You also know that while such measures are not exact science, unlike full-blown market surveys, they will at least give you a pretty good sense of whether your efforts are having an impact or not.

Of course, most of us have no idea what kind of increased activity we might see due to marketing, if any. We’re just hoping for some sort of spike in activity, some sense that our efforts are worthwhile.

Read the rest of my post contribution on Barrel Of Monkeyz Forum!

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Understand Your Klout!

People used to rely almost entirely traditional media (television, radio, printed press) to shape their opinions about people, places and things. In today’s “new media world” we can all be in control of any kind of information being discussed. People can voice an opinion or promote an idea or opinion to people all over the world using social media (this includes connecting with the traditional press and media).

Social media has democratized the ability to influence. Klout.com believes that influence is the ability to drive action. To that end I am a big proponent of what Klout has brought into the world of social media and online (“new”) media. I believe the ability to influence others online goes hand-in-hand with an individual or company’s online PR and reputation.  

Read more> Understand Klout.

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Investor Relations and Social Media

Investor Relations and Social Media: Together at Last!

According to Dave Hogan, APR, who teaches public relations at Abilene Christian University and serves as director of investor relations and corporate communications for First Financial Bankshares, Inc., Investor Relations departments have been notoriously slow to embrace social media compared with other sectors of public relations and marketing, but that may be changing as new social media channels emerge that seem better suited to investor relations needs than popular consumer-facing sites such as Facebook.

Read more > http://ow.ly/5Z9n5

Follow Dave Hogan on Twitter or view his profile on LinkedIn

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