Tag Archives: marketing

B2B Social Media PR/Marketing: It’s still about people connecting with people

Remember! If you are marketing your business to other businesses online (in social media channels especially):  A personal touch goes a long way when trying to make a connection with someone. Generic pick-up lines aren’t going to get you too many dates, and generic content won’t bring in many leads. To make an impression and start off on the right foot, whether at the bar or on your blog, you need to make sure the person you’re reaching out to understands that you’re right for them.  Read more.

After all, social media was invented “for people” to connect “with people.”  Right?

Loving this article in the OpenView (Marketing) Labs blog this week. OpenView Market Research Associate Brandon Hickie explains how to develop an “effective buyer persona” to take your (brand’s) content marketing to the next level.  I couldn’t have explained all this ANY better myself–something I have been preaching for YEARS!

Buyer Personas: The Key to Targeting Your Content Marketing for Real Results

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5 Content Marketing Rules PR Can Play By, Too

Love this part:

Business (and personal) brands build relationships with customers via three levels of commitment:  relational, transactional, and contractual.
Content marketing – like so much of PR – is generally concentrated in the ‘relational’ phase, in which audience attention is garnered – and kept.

“We’re moving from getting attention through interruption to a useful conversation…”

 

Beyond PR

A webinar hosted by Marketing Experiments last week on the subject of effective content marketing included a lot of nuts-and-bolts perspective on content strategies that deliver measurable results, in terms of moving audience toward the publisher’s intended outcomes.    More than a few of the approaches suggested make as much sense for public relations as they do for content marketing.

The webinar was hosted by Dr. Flint McGlaughlin, managing director of Marketing Experiments, and PR Newswire’s CEO, Ninan Chacko, who brings a strong marketing background to his work at PRN.

Ttitled “5 Steps to Effective Content Marketing,” the webinar kicked off with a discussion of why content marketing works so well.  Dr. Flint framed today’s marketing challenges in the context of the relationships brands build with customers, noting that business relationships have three levels of commitment:  relational, transactional, and contractual.   Content marketing – like so much of PR – is…

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