As a publicity producer in the social (and traditional) media space for individuals (on a personal level) and businesses as well as other agencies, I get into “busy spurts” creating and managing content for my clients and have a hard time finding the time to write for my OWN content for this blog!
I must say, that tweeting and micro-blogging (broadcasting thought leadership/sharing content) is my cup of tea more so. It’s quick easy and a great way to build a following. However, content curation in the form of blog posts is still so important when it comes to developing “web visibility” (as I like to call it) or SEO.
Did you know that blogging alone can lead to opportunities that a regular website never could! Someone will need your product or services and will go to Google (or Bing or Yahoo etc.) to search for it, your blog can help win that search! The more you put into the blog (content) the higher up the search engines you go (“gulp” I need to pay attention to my own advice right?).
If that’s not enough of a reason, here are some additional reasons to have a blog (I pulled these tips from my one of my trusted vendors, Vocus):
- Google favors sites that update frequently. A blog lets you do that (aka Google algorithms).
- A blog lets you share new information quickly.
You also get to include a heck of a lot more content and information: Twitter is limited to 140 characters (and that includes spaces!). So you do not have worry about changing pages or bringing in a web designer every time you want to add or change something in regards to your web content!
- A Business or personal (professional) blog helps you to establish yourself as a thought leader in your industry. We publicists now also call this Brand Journalism.Tip! If you are NOT a writer, hire a writer, editor or publicist (someone to help!). I ask my clients to write down some rough copy (some do write!) or thoughts and ideas and my team and I then polish up the piece as well as add back links to other posts/articles that are aligned with the article’s content (another way to pull more traffic to your blog site).Note! Some of my clients have blogs that are dedicated to reporting news on their projects (i.e. construction companies), while others contribute to thought leadership oriented blogs that support their online personal or corporate brand visibility.
Next step then is to share/broadcast your blog content and or thought leadership (and this must happen more than a just one or two times) within social media channels. Twitter, LinkedIn, Facebook, etc. can definitely help “spread the news!”