Monthly Archives: March 2012

Time to Defeat the Social Media Skeptics? YES!

Yahoo News March 14, 2012:

For those trying to get a social media campaign going in their company, they’ll often have to deal with naysayers that question the value. Behind the Brand’s Brian Elliott interviews Former Kodak CMO Jeff Hayzlett — who says dealing with the non-believer is all part of “running the gauntlet.”

Hayzlett spoke with Bryan Elliott on Behind the Brand.tv about what it takes to engage audiences, and how to explain to those number crunchers that social is valuable. For one, he said talking about return on investment is overhyped.

[More from Mashable: Announcing a Live Chat With Hootsuite Founder Ryan Holmes]

“I say to them, ‘What’s your return on ignoring?'” Hayzlett said. “If you’re engaged with your customers, and you have an operation that is doing what it’s supposed to be doing, then you’re going to make money.”

Hayzlett said at this point, not engaging via social media is just a way to lose money. He broke down his social media strategy, calling it “the four E’s.”

“Get engaged, start doing it. Start being your own Chief Listening Officer,” Hayzlett said. “When you educate people about your product, they get excited, and then start to evangelize by becoming brand ambassadors.”

Watch Part 2 with Brian and Jeff on http://behindthebrand.tv/

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Social Media: Not Just Another Sales Pitch

Nobody likes to be outright “sold to” either online or offline.  Just think of the last time you went to lease or buy a car. It’s not much fun to be on the receiving end of anybody’s sales barrage, whether you’re an interested buyer or not…

Read my guest post on Barrel O’Monkeyz Forum for Monkey Chatter!

Social Media: Not Just Another Sales Pitch | Barrel O'Monkeyz Forum for Monkey Chatter


 

Laurie Pehar Borsh PR named as a Hootsuite Pro Solution Partner

Laurie Pehar Borsh PR is proud to announce that we are now a HootSuite Pro Solution Partner!Image

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, and LinkedIn, plus a suite of social content apps for YouTube, Flickr, Tumblr and more.

Earlier this year HootSuite hit 3 million users with over 700 million messages sent through over 6 million unique social profiles. Along with HootSuite’s web platform, 20% of users access the dashboard through their mobiles including iPhone, Android, Blackberry and iPad. HootSuite also offers localized versions of their dashboard in six languages – English, French, Italian, Japanese, Spanish and Portuguese.

Yes, there’s benefits!

Engage: Optimize your audience engagement by creating search streams, scheduling messages and monitoring all of your social network profiles from one customizable web and mobile dashboard.

Collaborate: Invite clients and colleagues to participate in your social media management. Assign messages for follow up and share streams, helping you increase efficiency.

Analyze: Measure your efforts using over 40 social analytics modules to build and share custom reports. Or select from one of our pre-made templates for quick and easy reporting.

Secure: Share access with team members without compromising security. The team permission levels and advanced sharing options ensure you remain in control of your valuable social profiles and accounts.

Sign up for a 30-day free trial of HootSuite Pro now!

Produce and manage your social media PR on your own or let us do it for you (publicist style!).

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