YES! Personal Branding is really MORE about creating relationships with an authentic expression of who you REALLY are, as personal branding expert, Sally Hogshead proclaims in her post: http://ow.ly/64ALj.
According to Hogshead:
Your “personal brand” is based on the impression you want to create. It’s about packaging yourself in a certain way to appeal to a certain audience.
Your “personality brand” is based on who you actually are. It’s about identifying and expressing your unique personality strengths, so that you can express those true strengths in a way that connects and communicate.
In today’s up-close-and-personal world, a great Personal Brand is what is supposed to help “sell you” to your audience. But if you think about it, a personal brand is static (for the most part). It’s really the creation of consistent Personal PR (depending on the reality of one’s profession/situation that can be created from online thought leadership to mainstream press/media) that will move people to engage within the reality of a current situation.
We need to move away from the personal branding bandwagon and concentrate more so on the building of a better Personal PR (which I might add, includes PERSONAL BRANDING) to continually be able to build (new) and maintain professional business relationships and or career and professional movement.