What more can I say… we are ALL SUBMERGED in a world of social media. We all live, breath, feel, touch it -whether we like it or not (I NOW HAVE 70-SOMETHING YEAR OLDS ON FACEBOOK AND TWITTER – I plan to be in that mix until I am at least 95). That said, we had all better get used it. Right? Hunker down and “work with it” – make it useful to build our careers and businesses. Coming from the “old media” days, I remember when I got a FAX MACHINE in my office and everyone and their Uncle would bother me day in and day out to use it – that seems like YESTERDAY. 19 years later (dating myself), I have learned to adapt to and love this new social media world. While I still like the “old-style ways” of publicity, promotions and marketing (in my blood — although I choose not to fax as much now), I am getting quite used to these NEW SOCIAL WAYS and actually kind of loving it. That said, I am slowly but surely taking clients up the new media path and so far they are very willing to let me help them take them on this new journey—it truly is the best way to find permanent personal pr if it’s delivered and managed correctly.
Baby Boomers can also create a fantastic personal publicity program with new media… (it’s there for the taking)