Had the local CBS Los Angeles evening news on yesterday (Thursday 7.30.09) in my office as I was busy creating new “social media” messages for my clients. I am usually an NBC watcher (since they are really good to me here in the LA market – I am quite loyal to my NBC Channel 4 News in the evenings (Fox11 in the a.m.s!), but it was meant to be. Amongst the tidbits about the day’s local and national news, all of a sudden the announcer starts an intro to the next report saying something like: “Personal Branding is what you need in today’s job market…” Of course I starting freaking out. I just love it when the news media talks about personal branding!
The last few pieces on the news like that revolved around my client www.RezBuzz.com and their impact on the use of video branding for job search and career movement within a social network platform. That report ran on NBC Channel 4 and in and around NBC and MSNBC over the last month! So I was 1. mad that it was not me they were talking to (LOL), but 2. I was excited to see that CBS was in fact talking to “the” personal branding guru himself (who I am honored to have following me on Twitter no less!)…Dan Schawbel, the author of “Me 2.0” which I think is one of the best reads around (THE BIBLE of personal branding if you will…) for anyone who is on the job market OR looking for new business (i.e. consultants and other solo professionals).
I have been at this personal branding thing for a long time now. I am in the throes of trying to complete my own “Got Personal PR?” book, but quite frankly I have been so busy doing the producing of personal branding and publicity for my clients — I just don’t have time (you know, the “plumber’s leaky faucet syndrome” and all). Most of the people who come to me need help not only to build a brand and personal publicity, but more so to PRODUCE IT… let’s face it you still have to be able to find the time, the desire and the ability to be able to do it. There is also a thick learning curve and time availabilty factor to truly be able to build a brand and develop a following. This is a niche that I think I have developed over the last 10 years that is much akin to the making of a movie, production of an event or even the raising of a family and sometimes it does “take a village” (more than just one’s own self) to develop a unique and highly visible personal brand. It’s also kind of cool to have a personal publicist tooting your horn and going to bat for you when you need that extra edge as well as someone to speak up for your greatness when you might not feel you should.