About Laurie

Laurie Pehar Borsh has been  providing clients with cutting edge marketing and now, social media PR solutions for professionals and companies for over 17 years (a total of 24 career years). She has used her passion for promoting people, places and things to create a reputation for her unique and intense brand.

Laurie’s instincts and skills for providing personal service to executives and organizations began with her work at the restaurant industry and continued with her passion and career in fitness working for the famed La Costa Resort & Spa as well as for Cunard Cruise Lines.  During that time she simultaneously developed an interest in creating her own PR/Promotions business while she was teaching fitness classes and acting as a personal trainer.

She rolled out her official career in 1987 as Promotions and Activities Director for The Sports Club Company (Sports Club/LA and Spectrum Clubs). Shortly thereafter, Laurie launched her first venture, Behind the Scenes Unltd.–a PR and promotions production agency. The Sports Club Company became a loyal client as did Reebok International and the Walt Disney Company among others.

In addition to establishing Behind the Scenes to serve her corporate clients, Laurie began developing a personal promotions business for solo professionals, executives and business owners. This specialty focused on marketing and public relations services to individual professionals and business owners in the health industry. Laurie combined the resources of her corporate and personal approach, for example when she participated as a member of the start-up team for The Sports Center neighboring the studio lots of Warner Brothers, Universal, NBC, and Disney. The start-up became one of the top private clubs in Los Angeles, boasting celebrity members including David Hyde Pierce, Sherry Belafonte, Neil Patrick Harris, and Ryan Seacrest.

In 2000, Laurie went on to focus on providing personal promotions business for executives looking for a different way to hunt down new job opportunities. Her agent based representation model included a personal promotional campaign program that later went on to include social media development and management.

As Social Media and networking began to make its mark as a viable and cost-effective channel for publicity, promotion, and marketing, it became increasingly important to the reputation and promotion of executives. Laurie looked to capitalize on this emerging opportunity for those trying to navigate the wild west of Social Media. She shaped her firm into Laurie Pehar Borsh Personal PR Productions to produce PR programs and represent professionals and businesses in social media as well as traditional media and marketing channels.

Laurie knows that the power of human interaction is what propels this “social” media. It is critical to building a valued following and online presence. Accordingly, Laurie knows how to help the key players come out from the shadows of an organization into appropriate online situations that become social bonds, animating business relationships and brand promises.

Laurie stays ahead of the curve in providing her clients with an edge in this fast-changing world of Social Media PR. She employs an important distinction: online PR services address the use of the internet to develop publicity for people, places, and things similar to how it is done in the traditional media channels (print, radio, television as well as event production).  Social Media PR combines the use of internet technology and social networking for the exchange and sharing of perspectives in order to create and interact with valued customers, prospects, employees, and others.

While there are many experts offering plenty of great information and advice about the ins and outs of social media, there continues to be a huge disconnect for people and businesses when it comes to putting effective social media practices into place (strategy). There is even more of this disconnect and inconsistency when it comes to having to keep social media audiences building and news and content refreshed and in motion on a regular basis (tactical management).

To that end Laurie’s agency now provides simple to complex social media PR strategy productions as well as tactical and web reputation management services. Putting a “traditional” public relations professional and digital producer in place to develop the right content and messaging as well as to keep audiences building via true personal engagement in the social media space is not so much of a luxury, but really more of a necessity. Her goal is to help  clients achieve the kind of consistent online visibility and publicity that will continually support marketing and sales programs or a professional career advancement effort.

During her years of entrepreneurship, Laurie has formed and nurtured hundreds of contacts with professionals in the advertising, marketing, entertainment, medical, sports and fitness, health and beauty, and event production industries who remain a critical part of her professional network. She exhibits high ethical standards and enthusiasm for her clients, and she hires every member of her staff with the same standards in mind.

Laurie, her husband, and two children reside in Los Angeles, California. Health and fitness continue to be a big part of her lifestyle and identity.

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