A webinar hosted by Marketing Experiments last week on the subject of effective content marketing included a lot of nuts-and-bolts perspective on content strategies that deliver measurable results, in terms of moving audience toward the publisher’s intended outcomes. More than a few of the approaches suggested make as much sense for public relations as they do for content marketing.
The webinar was hosted by Dr.
Love this part:
Business (and personal) brands build relationships with customers via three levels of commitment: relational, transactional, and contractual.
Content marketing – like so much of PR – is generally concentrated in the ‘relational’ phase, in which audience attention is garnered – and kept.
“We’re moving from getting attention through interruption to a useful conversation...”
